Google Play requires new personal developer accounts to run a closed test with at least 12 testers opted in for 14 days in a row before the app can be published. Beta Family provides 15 real testers who opt in to your closed test, install your app and stay for all 14 days. If fewer than 12 are in for the full 14 days, you get your money back.
Based on Google's Play Console Help. Last checked 16 October 2026.
How it works
- 1
Order the pass
Tell us the app's name and package name, and pay. It takes two minutes.
- 2
Add our Google Group
Within 1 working day we email you a Google Group. Add it as testers of your closed test in Play Console.
- 3
Testers opt in
We fill the group with 15 real Beta Family testers with Android phones. They opt in and install your app.
- 4
14 days, kept full
The count starts once 12 testers are in. We remind them, and replace anyone who leaves the same day.
- 5
Apply for production
After 14 days, apply for production access in Play Console. We send you a short guide to Google's questions.
Day 0: order · Day 1: you add the group · Day 1–3: testers opt in · Day 2–17: the 14 days · then apply for production.
Price
Production Pass
$39 one-time
15 real testers opted in to your closed test for 14 days in a row. Drop-outs replaced.
- ✓ 15 testers, so a drop-out never breaks the count
- ✓ Kept opted in for 14 days in a row
- ✓ Money back if fewer than 12 stay
Production Pass + Feedback
$79 one-time
The Production Pass, plus written test reports from 5 of the testers and an AI summary.
- ✓ 15 testers, so a drop-out never breaks the count
- ✓ Kept opted in for 14 days in a row
- ✓ Money back if fewer than 12 stay
- ✓ 5 written test reports and an AI summary
Prices exclude VAT where it applies. We guarantee the testers, not Google's decision.
Questions
What is Google Play's 12 testers for 14 days rule?
Google Play requires new personal developer accounts to run a closed test with at least 12 testers who have been opted in for at least 14 days in a row. Only then can you apply for production access and publish the app. It applies to personal accounts created after 13 November 2023; organisation accounts are not affected.
Do I have to have 12 testers, or is 12 invitations enough?
Invitations aren't enough. Google counts testers who have opted in to the closed test, and they need to stay opted in for the whole 14 days. That's why we start with 15 testers and replace anyone who leaves.
What happens if a tester leaves during the 14 days?
If the number of opted-in testers drops below 12, the 14 days can start over. We watch the count, remind testers and replace anyone who leaves the same day.
Are the testers real people?
Yes. They are Beta Family testers: people who test apps for companies and write reports about them. They have Android devices, install your app and use it. With the Feedback package, 5 of them also write a full test report.
Do you guarantee that Google approves my app?
We guarantee the testers: at least 12 real testers opted in for 14 days in a row, or your money back. Google decides on production access, and it also looks at your app and your answers in Play Console. We send you a short guide to those questions.
How do I add your testers to my closed test?
We send you a Google Group address. In Play Console, open your app → Testing → Closed testing → your track → Testers, choose Google Groups, paste the address and save. That's all; we handle the rest.
How long does it take?
You get the Google Group within 1 working day. Testers usually opt in within a day or two after you've added it, and then the 14 days run. Plan for about 16–17 days from order to applying for production.
Is this allowed by Google?
Yes. Google asks you to recruit testers for your closed test and expects them to really use the app. Beta Family provides real, engaged testers and their feedback; we don't sell fake installs. Beta Family isn't affiliated with Google.
Ready to publish?
Order now and get your Google Group within 1 working day.
Get 12 testers for $39Beta Family isn't affiliated with Google. Google Play is a trademark of Google LLC. Questions? Ask us.